Hiatus until 2009
During the holiday period, I ended up developing my event skills with the catering company I work for. This paid the rent and very much increased my passion for the industry and my job. Plus I was busy organising my birthday bash held just last weekend. It was fantastic; my best birthday ever. The catering was perfect, the venue superb, the staff wonderful and the guests enjoyed themselves. It all just ended too soon and I wish there were more photos taken.
The garage sale has not happened yet either but it is still in my mind of course. I've been strung out with work and now I am three weeks into my final semester in my event studies with major assessment roaring towards me! Lots to do for the next two months at least.
This is why I am putting Jensen Events on hold for a while. It might even cease to exist as I will never be able to run this up to the standard I desire without the skills of another person or two on board. This is not yet a call for a partner or team, but one day down the track there is the possibility when I am ready to kick start JE as an actual business, rather than the start-up or "initiative" that I call it.
Wednesday, July 30, 2008 | | 0 Comments
Active ABN and Garage Plans
In addition, I am in the beginning stages of planning a garage sale market for the Brisbane western suburbs. This may or may not include live music, catering, theming, dress ups, competitions, an auction and of course, thrift item sales. If you are interested in assisting in some way or contributing goods for sale, please e-mail me for more details. I am hoping to organise this over the next few months, so that I may hold the event after winter is (God willing!) over in September. So I'm thinking school holidays as well.
I am finishing up all my exams this week, so in place of these I will be hitting the JE books hard from now on. Exciting stuff!
Sunday, June 01, 2008 | Labels: event, government, ideas | 0 Comments
Survey Edited
Finding information on location is important on the Internet, because I need to find out if I am reaching my locale in such early stages of setting up the business. I hope I have not upset or annoyed anyone thinking I had alternate motives for this information.
If you have already participated, you do not need to re-complete the survey. And I thank you also!
In other news, I shall be quite busy with my end of semester exams and assignments so I don't expect to be developing Jensen Events a lot until June. Shame, but I am definitely still around to chat and answer any questions you might have.
Sunday, May 11, 2008 | Labels: market research | 0 Comments
The Best Event I've Worked On + Setting Boundaries
A: a) The most satisfying event I've had a major role in organising was for International House College (University of Queensland, Brisbane). The college holds an event known as Soiree (which I cannot find the website of right now!) and it is completely run by the students. My role in 2006 was to organise publicity, where with two other students I put the word out to EVERYONE in Brisbane that Soiree was on.
It was my first experience at sponsorship negotiations (successful at gaining free advertising on Brisbane's CityCat ferries!) leading and motivating large groups of tired flag-clothed and body-painted students early in the winter mornings for promotional activities, communicating with embassies and local media bodies and more! Let's just say I missed out most of the actual event because I was so exhausted.
To this day people still congratulate me on my efforts that year. I mean, I had a bucket of beer thrown over me at a rival college because we'd interrupted the cricket for a few minutes to promote Soiree!
b) I refuse events I feel I am not competent in running, of course, also I'd have to refuse events outside Brisbane. The reason for both of these is that I would not be able to deliver an event anywhere near the quality of one run by someone more local or qualified. The last reason I'd turn down an event is if it was being run for unethical purposes; it would take all the money in the world just to get me to go against my own code of ethics!
I hope this answered your questions. Thanks for the warm welcome to Askablogr!
Wednesday, May 07, 2008 | Labels: ethics, experience | 0 Comments
An Interview
What’s your game? What do you do?
My game is simple; I provide easy, satisfying event management solutions.
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
For love of course! I've always loved playing the host; even back in my school days I was constantly organising insane house parties. Learnt a lot since then of course, but the same drive is still here. Combine a desire to serve with the drive to succeed beyond expectation and you have my focus on this business.
Who are your customers? What kind of people would need or want what you offer?
I do not organise international spectaculars, or large-scale corporate conference retreats. I specialise in personal events such as your aunt's 40th or a street's garage sale weekend. My clients are people with small budgets and little time for "all the frills." They are Brisbane charities, students, parents, clubs and small businesses with big hearts for who they want to party and work with. This is why they come to me.
What’s your unique selling point? Why should I buy from you instead of the other losers?
Practicality and simplicity. I'm not a high-class event company with crazy demands for deposits every four days because there's a seafood shortage. I understand that my clients are not high-rollers with hours of time to spare because I am still a student myself until the end of this year. I am organising events in my lunch hour, as the sun goes down and as I'm about to fall asleep at night. Also, I barter!
What’s next? What’s the big plan?
The big plan at this stage is to expand. I have big ideas for this so-far small gig.
Fairly sure that's the story. If you have any questions like these feel free to e-mail me. Or for any other reason too I suppose!
Sunday, May 04, 2008 | Labels: brand, corporate identity | 0 Comments